Traffic, advertising material and more
Generate traffic/visitors
Optimise the content of your website so that it can be easily found by search engines. Good positioning, e.g. in the Google index, leads to new visitors and therefore to higher earnings through marketing your pages with the Scout24 advertising material. Of course, you can also link external pages to your website, place advertisements and much more.
Place advertising material
Would you like to earn money with your website? In that case advertising material should be placed in a noticeable area where your users can clearly see it. The areas at the top and sides are especially suitable as adverts in these locations are not perceived as too annoying. Adverts within text (text links) are usually perceived as individual content and lead to higher click rates.
Choose suitable advertising material
Make use of the wide variety of Scout24 offers and place advertising material which also suits your website content. If you optimise your offers, e.g. in a specific region, many of the Scout24 partner programs will offer you corresponding local offers and advertising material such as "Property in Munich", for example.
Quantity of advertising material
Don't integrate too much advertising material: Your visitors come to your site to look at your content – not to test out your latest advertising material :-) When you're offering interesting content a suitable advertising material will enrich your website further and will not be perceived by users as annoying. The willingness to "click" on advertising material will therefore increase – as will your potential earnings.
Combine advertising material
Graphics or text? In practice, a combination of the two has proved successful: Graphics draw attention, texts appear serious and trustworthy; both are especially clickable when embedded directly in the content.
Newsletter available?
You're mailing a newsletter in which you're publishing the latest information or offers? Then use the Scout24 advertising material for monetary gain. Text links are particularly suitable – our affiliate manager will be pleased to help you. Perhaps we can also provide you with individual content such as studies or test reports for your newsletter.
Be up-to-date – Create new click incentives
Bear in mind that static advertising material burns out after a certain time; in other words, your users have seen all this already and automatically "block out" the advert without looking at it. The best method is to use dynamic advertising material which is self-updating or use an AdServer technique which redesigns your Scout24 advertisement automatically on the basis of specific settings. You can get these techniques from the affiliate network Zanox, for example, or in the form of free AdServer tools.
Monitor, monitor, monitor
Continuously monitor your website and the behaviour of your users. Use the analysis options of the affiliate networks to optimise the management of Scout24 advertising material. Analytics from Google is an easy-to-use, powerful tool to help you monitor your website.