ImmobilienScout24 takes over my-next-home.de and immodirekt.at
Berlin/Munich, June 9, 2016 - ImmobilienScout24, the Scout24 AG online marketplace for real estate, is strengthening its market position in Germany and Austria with two strategic acquisitions: the company has acquired the Saarland portal my-next-home.de and the Austrian online platform, immodirekt.at. Both real estate portals will be integrated into Scout24 AG as wholly-owned subsidiaries of Immobilien Scout GmbH and will continue to exist as independent brands. The acquisitions are part of the growth strategy of the Scout24 Group.
ImmobilienScout24 is the leading online marketplace for real estate in Germany and one of the leading marketplaces in Austria.
With the acquisition of my-next-home.de, ImmobilienScout24 is continuing to extend its presence and reach in South-West Germany. The classified ads portal for residential, commercial and vacation properties is the leading listing platform for real estate providers and seekers in Saarland. Moreover, the company, founded in 2000, is strongly focused on Rhineland-Palatinate and Baden-Württemberg. The offer of my-next-home.de comprises about 16,000 real estate listings from around 400 brokerage clients.
“By acquiring my-next-home, we are increasing our attractiveness for real estate professionals and people looking for property in South-West Germany,” says Christoph Monnet, Vice President Group Business Development at Scout24 AG.
“For more than fifteen years, my-next-home has been number 1 in Saarland. With its technical expertise and its comprehensive property search services, my-next-home is the best partner for us in this region to create valuable synergies for our customers.”
By acquiring immodirekt.at, Scout24 AG continues to develop its position in Austria, where it also continues to pursue growth. Immodirekt.at is a long-established real estate/classifieds portal in Austria with an established, well-known brand. The company is headquartered in Vienna and has about 500 commercial vendors as well as around 30,000 real estate offers.
“With this merger, we are continuing to pursue our goal to offer the best deal to property seekers and brokers throughout Austria,” says Christian Nowak, CEO of ImmobilienScout24 in Austria. “Immodirekt.at will strengthen us in key regions and is therefore an ideal strategic fit for us. It will allow us to offer our customers an even better service.”
„Both transactions are fully in line with our strategy of building listings content leadership along with a large online audience to be a leading partner for private and professional real estate advertisers. We expect both my-next-home.de and immodirekt.at to enhance our value proposition for both customers and consumers and to strengthen our existing regional market position in their respective markets. We are delighted to welcome both companies into Scout24 group and look forward to building on what they have already achieved,” says Seth Schelin, Senior Vice President Business Development of Scout24 AG
The acquisitions became effective on June 1, 2016. The total purchase price of both acquisitions was in the low single-digit million euro range.
More about my-next-home.de and immodirekt.at.
ImmobilienScout24 is the leading online marketplace for private and commercial real estate in Germany. The portal enables people to realise their real estate dreams simply, efficiently and without any stress. ImmobilienScout24 successfully brings commercial real estate sellers, owners and potential tenants and buyers together. Every month, more than 12 million people use the portal (unique visitors, according to comScore Media Metrix). Germany-wide, ImmobilienScout24 achieves a prompted brand recognition score of 96 per cent within the relevant target group. ImmobilienScout24 is part of the Scout24 Group, which operates leading digital marketplaces in the real estate and automotive sectors in Germany and other selected European countries. For more information, visit http://www.immobilienscout24.de.
About ImmobilienScout24 Österreich:
ImmobilienScout24 has had an online Austrian marketplace (www.immobilienscout24.at) since January 2012. Together with Immobilien.net, the portal registers around 1.9 million visits every month. Users can choose from around 100,000 real estate offers. About 45 employees are responsible for the success of ImmobilienScout24 in Austria. ImmobilienScout24 is part of the Scout24 Group, which operates leading digital marketplaces in the real estate and automotive sectors in Germany as well as other select European countries. For more information, please visit www.immobilienscout24.at.
Scout24 operates leading digital classifieds platforms in Germany and other selected European countries. The main operations under the umbrella brand Scout24 are the digital marketplaces ImmobilienScout24 and AutoScout24. ImmobilienScout24 is the leading digital real estate classifieds platform in Germany, based on consumer traffic and time spent as well as customer numbers and listings. AutoScout24 is a leading automotive digital classifieds platform in Europe, in terms of unique monthly visitors and listings. Scout24’s digital marketplaces are empowering people to realise their property and car-owning dreams simply, efficiently and stress-free. Further information is available at http:/www.scout24.com.
Immobilien Scout GmbH
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Immobilien Scout Österreich GmbH
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