Scout24 AG: AutoScout24 acquires Austrian digital marketplace for automotive Gebrauchtwagen.at
- Expanding market position in Austria
- Approximately 4 million visits per month on top
Berlin/ Munich, 23 August 2017 – Yesterday, AutoScout24 GmbH, Munich (“AutoScout24“), a subsidiary of Scout24 AG and a leading European operator of digital marketplaces specialising in the automotive sector, has acquired all shares of Gebrauchtwagen.at Internetportale GmbH, Leibnitz (“Gebrauchtwagen.at”). With a customer base of more than 2,300 car dealers, around 90,000 listings and approximately 4 million visits per month, Gebrauchtwagen.at has a leading position on the Austrian market.
"This acquisition not only secures us the brand name Gebrauchtwagen.at but also provides us access to an even larger dealer and user base in Austria. As a result, we are further expanding the leading position of AutoScout24 across Europe. Gebrauchtwagen.at is profitable and excellently matches our defined growth strategy, ” said Christian Gisy, CFO of Scout24 AG.
Austria is the only market besides Germany, where Scout24 is present with both digital marketplaces for automotive and real estate. " While pursuing our OneScout approach, we can tap into further revenue potential by leveraging revenue synergies between our digital marketplaces. This makes Austria an attractive market for us", Gisy added.
"We are excited about this expansion of our business. As a result, our overall traffic in Austria on the digital automotive marketplaces will nearly double with the new acquisition. Gebrauchtwagen.at is highly popular among users and car dealers and the brand and offering will remain present in the market", said Christian Nowak, Managing Director of AutoScout24 GmbH, Vienna.
The acquisition of Gebrauchtwagen.at is the second major takeover by the Scout24 Group in the area of digital marketplaces in the automotive sector in Europe. In February 2016, the Group acquired the Dutch automotive classifieds portal European AutoTrader B.V. and fully integrated it into the existing business of AutoScout24 Netherlands. AutoScout24 is active in eight European countries with leading positions in Italy, Austria and the Benelux region.
With our leading digital marketplaces ImmobilienScout24 and AutoScout24 in Germany and across Europe we are inspiring people to make their best decisions on finding a home and a car. More than 1,000 employees are working on the success of our products and services, putting the consumers' needs first in order to create a connected network for living and mobility. Scout24 is listed on the Frankfurt Stock Exchange (ISIN: DE000A12DM80, G24). For further information, please visit , our Corporate Blog and Tech Blog, or follow us on Twitter and LinkedIn.
AutoScout24 is the largest pan-European online automotive classifieds platform. The marketplace empowers people to realize their car-owning dreams simply, efficiently and stress-free. AutoScout24 offers listing products for used and new cars to dealers and private sellers. In addition, AutoScout24 provides advertising products, such as display advertising and lead generation to participants in the automotive sector and extended supply chain. In Germany, AutoScout24 enjoys a unique aided brand awareness of 95 percent within its target group. AutoScout24 is part of Scout24 AG. Additional information is available at http://www.autoscout24.com
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