Scout24Media to manage its own marketing
Berlin/Munich, 4 February 2016 – Scout24Media, the digital marketer of Scout24 AG, is repositioning itself and will henceforth manage its entire marketing efforts without external partners.
"We now want to offer our advertisers and agencies a personal service from a single source. Direct contact is important to us, so we can give advice and support on any marketing questions. We are therefore assuming responsibility for the complete digital marketing of Scout24 AG," explains Marc Hundacker, Vice President at Scout24Media.
Scout24Media opened for business in September 2015. The digital marketer has bundled the marketing platforms of the leading online marketplaces ImmobilienScout24, AutoScout24 and FinanceScout24 into a large, far-reaching marketing platform. Scout24Media has net reach of 17 million unique users per month (AGOF digital facts 09/2015). Scout24Media's premium websites, ImmobilienScout24 and AutoScout24, bring two of life's most important events under one roof: finding a property and buying a car. Both market segments feature attractive, affluent and investment-ready audiences. The unified approach of Scout24Media means that advertisers can reach both target groups easily and effectively.
"We want Scout24Media to be a leader in the European market for digital media and display advertising," says Marc Hundacker, Vice President of Scout24Media. "Scout24Media offers advertisers and marketers what no other online marketers currently offer in the highly attractive property and automotive markets: a combination of data-driven marketing and targeted advertising control by means of typologies." On the basis of search and transaction data, Scout24Media learns a lot about the needs of its users. Precisely defined target group profiles are created from these data, facilitating optimal targeting. This means advertisers can increase campaign effectiveness and minimize wastage.
Scout24Media has brought together advertising, marketing and new business experts from the Scout24 group of companies' offices in Berlin and Munich. There are also plans to open offices in Hamburg and Cologne. The management team consists of Seth Schelin, Senior Vice President Scout24 Media, Marc Hundacker, Vice President Scout24 Media and Ralf Weitz, Vice President Scout24 Media.
More about Scout24Media:
Senior PR Manager
Immobilien Scout GmbH
Tel.: +49 (0)30 24 301 - 1966
Tel.: +49 (0) 221 42075-23