Edzard Maske is the new Head of International Ad Sales at Scout24 Media


Edzard Maske took charge of International Ad Sales at Scout24Media on March 1, 2016, and is responsible for developing the advertising business in Europe. The digital marketing service of Scout24 AG reinforces its marketing team with Maske, and now the sights are set on internationalization. The position was newly created. Maske will report directly to Marc Hundacker, Vice President Scout24Media (Europe).


Marketing expert Edzard Maske has extensive expertise in advising advertisers and their media agencies. Before joining Scout24Media, he spent four years in various sales management positions at eBay Advertising Group. As Head of Advertising Sales, the 40-year-old most recently directed branches in Hamburg, Berlin and Munich, and was responsible for direct and agency customer service, as well as on-site campaigns of eBay sellers. Previously, he advised major customers as a Key Account Manager at United Internet Media AG.


"We are very pleased to fill the new position of Head of International Ad Sales with Edzard Maske," said Marc Hundacker, Vice President Scout24Media. "We see an increasing demand for data-based media solutions and programmatic advertising. Therefore, the Scout24 Group is further developing its self-marketing, and has recently stopped using outside marketers in Germany. Edzard Maske has excellent industry knowledge. As an expert in establishing and developing business relationships, he will play a vital role in driving our international advertising business forward."


Digital Marketer Scout24Media bundles the various marketing platforms of Scout24 AG under one roof. Since its launch in September 2015, the leading online marketplaces ImmobilienScout24, AutoScout24 and FinanceScout24 have been merged into a single, large, wide-reaching marketing platform. Scout24Media has a net reach of 17 million unique users per month (AGOF digital facts 2015-09). By combining data-driven marketing and targeting specific target groups according to typologies, Scout24Media enables advertising customers to reach affluent, investment-ready target groups from the property and automotive markets.



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About Scout24
Scout24 operates leading digital advertising platforms in Germany and in selected European countries. The core business under the umbrella brand Scout24 encompasses the digital marketplaces ImmobilienScout24 (real estate) and AutoScout24 (cars). ImmobilienScout24 is the leading digital platform for real estate advertising in Germany with regard to the number of user visits, dwell time as well as the number of customers and ads. AutoScout24 is a leading European digital platform for car advertising in terms of the monthly number of unique visitors and advertisements. Scout24’s digital marketplaces permit people to realize their dream of the perfect private/commercial property or car simply, efficiently and smoothly. Additional information is available at http://www.scout24.com.


Press contact Scout24 AG

Svenja Lahrmann

Instinctif Partners

Tel.: +49 (0)221 42075-23

E-mail: svenja.lahrmann@instinctif.com


Press contact Immobilien Scout GmbH

Sonja May

Tel.:+49 (0)30 24 301-1966

E-mail: presse@immobilienscout24.de


Press contact AutoScout24 GmbH

Marion Modes
Tel.: +49 89 44456-1380
E-mail: mmodes@autoscout24.com




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