Generate
traffic/visitors
Optimise the content of your Website to enable search engines to find you more easily. Good positioning, e.g. in the Google index, brings in new visitors and along with that more revenue through the marketing of your Websites by Scout24 advertising material. Of course you can also have external Websites linked to you, create advertising and so much more.
Place advertising material
Would you like to earn money with your Website? If so the advertising material ought to be placed where it is visible, where your users can easily see it. The top and the side are ideal for this, as advertising is not felt to be so annoying here. Advertising within texts (text links) is generally perceived as your own content and produces high click rates.
Choose suitable advertising material
Take advantage of the wide range of Scout24 offers and place the advertising material that also fits in with the content of your Website. If you hone your offer to a specific region, for instance, many Scout24 partner schemes offer you suitable local offers and advertising material such as "Properties in Munich".
The number of advertising materials
Don't integrate too many advertising materials: your visitors come to your Website to look at your content - not to test your latest advertising material :-) If you provide interesting content, suitable advertising material will further enhance your Website and not be felt by the user to be intrusive. That will make the user more likely to click on the advertising material - and thus increase your chances of earning.
Combine advertising material
Graphics or text? In practice a combination of the two is often the tried and tested solution: graphics draw attention, texts come across as serious and trustworthy and are clicked on a lot directly in content.
Do you have a newsletter?
Do you send out a newsletter in which you convey updated information or offers? Then take advantage of Scout24's advertising material on monetarisation. Text links are absolutely ideal for this - our Affiliate Managers will be glad to give you further assistance with this. Perhaps we can also furnish you with individual content, like studies or test reports for your newsletter.
Keeping up-to-date - Create new incentives to click
Note that static advertising materials "burn out" after a while, i.e. your users have already see them several times and automatically block out the advertising from their vision. The best thing to do is use dynamic advertising materials that self-update, or use AdServer technology that automatically re-adjusts your Scout24 advertising material according to specific settings. Such technology is available, for instance, from Affiliate Network Zanox or through AdServer tools that are free of charge.
Measure, measure, measure
Keep a constant eye on your Website and your users' behaviour. Take advantage of the Affiliate networks' assessment facilities for optimum adjustment of the Scout24 advertising material. Google's Analytics tool, for instance, is also an easy-to-implement and powerful tool for controlling your Website.
Optimise the content of your Website to enable search engines to find you more easily. Good positioning, e.g. in the Google index, brings in new visitors and along with that more revenue through the marketing of your Websites by Scout24 advertising material. Of course you can also have external Websites linked to you, create advertising and so much more.
Place advertising material
Would you like to earn money with your Website? If so the advertising material ought to be placed where it is visible, where your users can easily see it. The top and the side are ideal for this, as advertising is not felt to be so annoying here. Advertising within texts (text links) is generally perceived as your own content and produces high click rates.
Choose suitable advertising material
Take advantage of the wide range of Scout24 offers and place the advertising material that also fits in with the content of your Website. If you hone your offer to a specific region, for instance, many Scout24 partner schemes offer you suitable local offers and advertising material such as "Properties in Munich".
The number of advertising materials
Don't integrate too many advertising materials: your visitors come to your Website to look at your content - not to test your latest advertising material :-) If you provide interesting content, suitable advertising material will further enhance your Website and not be felt by the user to be intrusive. That will make the user more likely to click on the advertising material - and thus increase your chances of earning.
Combine advertising material
Graphics or text? In practice a combination of the two is often the tried and tested solution: graphics draw attention, texts come across as serious and trustworthy and are clicked on a lot directly in content.
Do you have a newsletter?
Do you send out a newsletter in which you convey updated information or offers? Then take advantage of Scout24's advertising material on monetarisation. Text links are absolutely ideal for this - our Affiliate Managers will be glad to give you further assistance with this. Perhaps we can also furnish you with individual content, like studies or test reports for your newsletter.
Keeping up-to-date - Create new incentives to click
Note that static advertising materials "burn out" after a while, i.e. your users have already see them several times and automatically block out the advertising from their vision. The best thing to do is use dynamic advertising materials that self-update, or use AdServer technology that automatically re-adjusts your Scout24 advertising material according to specific settings. Such technology is available, for instance, from Affiliate Network Zanox or through AdServer tools that are free of charge.
Measure, measure, measure
Keep a constant eye on your Website and your users' behaviour. Take advantage of the Affiliate networks' assessment facilities for optimum adjustment of the Scout24 advertising material. Google's Analytics tool, for instance, is also an easy-to-implement and powerful tool for controlling your Website.
