Munich, 24 August 2009 – Already two-thirds of Internet users search specifically in online marketplaces for products, services or properties. A gender comparison uncovers striking differences: whereas every other man adopts a highly targeted approach in the online search, women tend to be guided by inspiration. That is shown by the representative results of a recent Scout24 trend survey.
44 per cent of male online hunters want to prey and find what they are seeking as quickly as possible. For women, on the other hand, rooting around on the Net is a source of inspiration: two-thirds of female Internet users hit upon new ideas in this way.
However, the sexes are united in their expectations of an online marketplace: two out of three people surveyed put a premium on product information and the possibilities of comparing performance and prices. Some 70 per cent of Internet users choose online marketplaces with exhaustive information and offers to find what they are after as quickly and easily as possible.
The trend in online marketplaces is towards social shopping: for instance, 84 per cent of those surveyed no longer trust the suppliers’ product information. Instead they are guided by the ratings and assessments of other users.
The trend survey was commissioned by the Scout24 group of companies and carried out by the Innofact market research institute. This involved surveying more than 1,000 Internet users in July. We will gladly send you the detailed results of the trend survey upon request.
About the Scout24 Group
Scout24, a group of online marketplaces, offers sector-specific services in seven thematic areas, and has a presence in ten different countries. Scout24 makes it easier for its customers to find or to offer products, services and contacts, so saving them time and money. In this way Scout24 helps improve the transparency of the market. Around six million individuals every month take advantage of the services offered by the Scout24 Group: AutoScout24, ElectronicScout24, FinanceScout24, FriendScout24, ImmobilienScout24, JobScout24 and TravelScout24. Scout24 is a subsidiary of Deutsche Telekom AG.
Further information on Scout24 is available at www.scout24.com.
Press contact:
Scout24 Holding GmbH
Ergin Iyilikci
Vice President Corporate Communications / PR
Rosenheimer Straße 143b
81671 München
Tel.: + 49 89 490 267 397
Email: presse@scout24.com
