Corporate Blog Scout24

We made it happen! Winner of German Brand Award for our successful corporate rebranding

A new look and feel brightened up our digital channels in 2020 - and it didn't go unnoticed. This month, Scout24 has been recognised for this successful corporate rebranding, receiving a "Win" at the German Brand Award in the category of "Excellence in Brand Strategy and Creation - Brand Design". We also received a "Special Mention" in the category of "Brand Strategy of the Year" – which makes us very proud!  

Initiated by Germany's design and brand authority, and judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. It discovers, presents, and awards unique brands and brand-makers - not only promoting the winners but also their respective industries.  

Characteristic of the new design for the Scout24 Group is a digital highlighter style that underlines, circles, and marks what is most  important. Instead of the classic newspaper advertisement, this now takes place on the digital surface. Scout24 is thus consistently developing its brand image further - and still remains true to its own roots.

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