On 13-14 September, DMEXCO is taking place in Cologne: one of the most important trade fairs when it comes to digital marketing and advertising. Our digital marketer Scout24Media is taking part in this event again this year. Our press spokeswoman, Sonja May, interviewed Marc Hundacker, Vice President of Scout24 Media (Europe), about this year’s Scout24Media topics at DMEXCO.
Sonja: What are you presenting and what can visitors expect from the Scout24Media booth at DMEXCO?
Marc: This year, we are again represented with our large, 2-storied & open stand concept. It is structured like a house and, on the front screens, we are presenting our consumers’ life cycles and customer journey on our portals of AutoScout24, ImmobilienScout24 and FinanceScout24.
Within the booth, we are arranging meetings with our customers in a calm atmosphere (as far as possible at the trade fair) and, at the same time, are holding spontaneous conversations in a relaxed environment. In order to underline the themed worlds of Scout24, our staff is representing our three brands: Autoscout24, ImmobilienScout24 and FinanceScout24.On the first day of the fair, we are also having a great booth with snacks and various beverages, to which we are inviting our customers and partners.
Sonja: What are your topics at this year’s DMEXCO?
Marc: It is again all about the Customer Journey and how we can map this with our First Party Data.
Therefore, we are presenting our possibilities in programmatic advertising. “Demographic data for Audience Targeting available”, our new products (e.g. advertorials) and, above all, the topic x-device / mobile advertising opportunities, in which we have invested a lot of effort and time. Regarding research, we are presenting our case study in collaboration with Interhyp and Google, which shows how we can optimize our data targeting as an Audience Extension version campaign. On the second day of the fair, we are holding a lecture in the Work Lab with the title “What are significant touchpoints in the Customer Journey”?
Sonja: The DMEXCO is always exciting and different. What are your expectations for this year?
Marc: In 2016, we first appeared as a new publisher in Germany and, for us, it was all about awareness. In 2017, we are expanding on the content. In this respect, we are looking forward to a lot of conversations to go into more depth regarding campaign logics and marketing KPIs of our customers and to develop individual solutions.
We are also using the opportunity to expand our work in a European context. This is a strong programmatic case in the 7 European countries in which we are represented.
Check out the interview in full length in this video. (in German)