AutoScout24 Nederland B.V. acquires European AutoTrader B.V. from Sanoma Media Netherlands B.V.

Joining forces to strengthen service for consumers and dealers

Berlin / Munich, 1 February, 2016 – AutoScout24 Nederland B.V., the operator of the leading Dutch digital automotive classifieds platform and a subsidiary of Scout24 AG, signed an agreement today to acquire all shares of the Dutch digital automotive classifieds portal European AutoTrader B.V. from Sanoma Media Netherlands B.V. with an effective date as of 1 January 2016. Closing took place immediately after signing. The agreed purchase price amounts to 27.7 million Euro and is fully paid in cash.

European AutoTrader B.V. operates the digital automotive classifieds website in the Netherlands. With yearly revenues of more than 6 million Euros, over 4.000 professional car dealer customers, 150.000 listings and 1 million unique visitors per month, has a strong position in the Dutch market. Its well-known brand and long-established market position make it an attractive go-to-place for potential car buyers.

With, Scout24 already operates the leading digital automotive classifieds website in the Netherlands. Following the acquisition, Scout24 will extend its leading market position even further.

“Joining forces in the Netherlands with is the logical next step in delivering our mission of empowering people to realize their car-owning dreams simply, efficiently and stress-free. The opportunity to further strengthen AutoScout24’s leading position in such an important market is very exciting. Together we will create a better service for consumers and customers, and accelerate innovation,” says Christian Bubenheim, Senior Vice President Marketing & Product for the marketplace AutoScout24. “Consumers will benefit from a larger, more comprehensive set of car listings, which will help drive more traffic to the site. Dealers will benefit from a broader audience reach.”


About AutoTrader

With more than 1 million unique visitors and 150.000 listings AutoTrader is the third largest digital automotive classifieds platform of the Netherlands. With the co-operation of AutoWeek we aid the consumer with their search for their next car by adding consumer and AutoWeek professional reviews for each car listed.


About Sanoma –

Sanoma is a front running consumer media and learning company in Europe. In Finland and The Netherlands we are the market leading media company with a broad presence across multiple platforms. Our main markets in learning are Belgium, Finland, the Netherlands, Poland and Sweden. In 2014, Sanoma’s net sales totalled EUR 1.9 billion. Sanoma is listed on the Nasdaq Helsinki stock exchange.


About AutoScout24

AutoScout24 is the largest pan-European online automotive classifieds platform. The marketplace empowers people to realize their car-owning dreams simply, efficiently and stress-free. AutoScout24 offers listing products for used and new cars to dealers and private sellers. In addition, AutoScout24 provides advertising products, such as display advertising and lead generation to participants in the automotive sector and extended supply chain. In Germany, AutoScout24 enjoys a unique aided brand awareness of 95 percent within its target group. AutoScout24 is part of Scout24 AG. Additional information is available at

Press contact

Mariska Hustings

Marketing Manager

AutoScout24 Nederland B.V.

Tel.: +31 (0)347 350 780



About Scout24

Scout24 operates leading digital classifieds platforms in Germany and other selected European countries. The main operations under the umbrella brand Scout24 are the digital marketplaces ImmobilienScout24 and AutoScout24. ImmobilienScout24 is the leading digital real estate classifieds platform in Germany, based on consumer traffic and time spent as well as customer numbers and listings. AutoScout24 is a leading digital classifieds platform in Europe, in terms of unique monthly visitors and listings. Scout24’s digital marketplaces are empowering people to realise their property and car-owning dreams simply, efficiently and stress-free. Additional information is available at

Press contact

Svenja Lahrmann

Instinctif Partners

Tel.: +49 (0) 221 42075-23