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Scout24 Media makes advertising business even more secure

Scout24 Media, the digital marketer of Scout24 AG, has introduced a risk management system for digital suppliers with the American provider The Media Trust in order to make the advertising business with third parties on their online marketplaces even more secure and to further optimise the high security and data protection standards of the Scout24 Group. 

Munich, 11. September 2018 –

"Thanks to our collaboration with The Media Trust's risk management platform, we have a complete insight into the third-party code that runs through our platforms," says Vaughan Belhamine, Vice President Product, Scout24 Media. "The platform allows us to be at the forefront of the basic data protection regulation and to take a proactive role to ensure that we only work with providers who comply with the GDPR rules".

"Online marketplace operators with ambitious growth targets such as Scout24 are focused on winning customers and securing their digital assets," says The Media Trust CEO and founder Chris Olson. "A single platform that enables them to prevent web-based malware, demonstrate compliance with a growing number of consumer privacy laws, and evaluate the quality of ads will help them effectively manage their digital risks.”

Scout24 Media, through The Media Trust, has introduced continuous, customer-side scanning of its ad tags on four digital marketplaces: AutoScout24, FinanceScout24, ImmobilienScout24 and TruckScout24. As soon as violations or suspicious activities occur, the Scout24 team receives a notification and works with The Media Trust to resolve problems with third parties. Scout24 Media is thus continuously improving GDPR compliance on its online platforms.s

About Scout24

With our leading digital marketplaces ImmobilienScout24 and AutoScout24 in Germany and across Europe we are inspiring people to make their best decisions on finding a home and a car. Additional services, such as credit information, the brokerage of relocation services or construction and car financing, are bundled in the Scout24 Consumer Services business division. More than 1,200 employees are working on the success of our products and services, putting the consumers' needs first in order to create a connected network for living and mobility. Scout24 is listed on the Frankfurt Stock Exchange (ISIN: DE000A12DM80, G24). For further information, please visit www.scout24.com, our Corporate Blog and Tech Blog, or follow us on Twitterand LinkedIn.

About The Media Trust

The Media Trust is fixing the internet by creating better digital ecosystems to govern assets, connect partners and enable digital risk management. Established in 2005, The Media Trust leverages a physical presence in 65 countries and 500 cities to detect and remediate security, privacy, ad quality and performance violations executing on websites and mobile apps. More than 600 media publishers, ad tech providers, agencies, retailers and enterprises—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their digital environment, their revenue and, most importantly, their brand.

Media contact

Scout24

Theresa Krohn
Senior PR & Communications Manager
Fon +49 30 24 301-1422
E-Mail: mediarelations@scout24.com 

The Media Trust

Rowena Figueroa
Fon: +1 703-893-0325
E-Mail: rfigueroa@themediatrust.com

https://www.scout24.com/en/news-media/news/detail/scout24-media-makes-advertising-business-even-more-secure
https://www.scout24.com/fileadmin/user_upload/Scout24_Logo_Stacked_Solid_w3000px_RGB_1.png
2018-09-11
Scout24

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