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Annual Report 2017: Scout24 uses digital storytelling to make its reporting requirement a pleasure

Scout24 is heading into new financial communications territory by adopting an innovative design and form of disseminating its 2017 Annual Report. On February 13, the leading operator of digital marketplaces, the SDAX-listed Scout24, began digital storytelling with the release of its preliminary 2017 Annual Report. 

Berlin / Munich, March 20, 2018 –

  • The SDAX company in the digital economy reaches new target groups with its innovative financial communication
  • Short and entertaining content formats on the company and topics related to innovation encourage sharing on social networks
  • On March 28, Scout24 will release its earnings for 2017 

Under the title “Discover. Connect. Fulfil.”, Scout24 has been going live with the publication of a new story every Wednesday, inviting users, clients, journalists, investors and analysts to explore. The videos, pictures, charts and posts provide brief and concise information about the most important topics in innovation and offer a look behind the scenes of ImmobilienScout24, AutoScout24 and Scout24. Scout24 employees play a major role here: everyone, from the CEO and CFO to the colleagues in product management, is an authentic and convincing ambassador of the company – externally and internally.

“We use the entertaining content formats to open up new target groups for our annual report. Innovative storytelling reflects our development of innovative products and digital services. In the various episodes, we show what defines our company and what we stand for,” says Jan Flaskamp, ​​Vice President of Communications & Marketing at Scout24.

Scout24 makes the recipient a sender

The 2017 Annual Report takes its readers and viewers on a discovery trip through the Scout24 world and offers insights into the ongoing development of the company. The previews ahead of the release of the final 2017 earnings on March 28 and the CSR story on April 4 let the digital company extend its report communication and build a bridge to the CSR report that will be published in April.

Scout24 will publish the spots on the microsite and share them on Twitter, Facebook, LinkedIn, Xing, Instagram and YouTube. The content formats can be shared through social networks. This is how the company makes the recipient a sender and increases the reach of its annual report. For investors, Scout24 will provide a downloadable PDF of the annual report.

Innovation is a tradition at Scout24

An analysis of Google Analytics has proven the initial success in increasing the reach of the annual report. In the five weeks since its release, Scout24 has had roughly 3,380 unique visitors and thus more readers of the financial report than in the last two years in total. These visitors have spent around one minute on the presentation and 42 percent of them are new visitors, which shows that excitingly prepared financial communication also arouses interest.

Since the IPO in the fall of 2015, Scout24 has been required to report its earnings and has been making this financial requirement something to enjoy. In its 2015 Annual Report, the digital company had its clients tell their “life-changing moments” as testimonials and, in the digital 2016 Annual Report, Scout24 was the first company in Germany to include a 360-degree video of the CEO and CFO on the microsite under the title of "Inspiring People.”

The overall design and implementation of the annual report “Discover. Connect. Fulfil.” is handled by the communications advisory firm Instinctif Partners. Juicemedia from Hamburg was responsible for the video production; the web production was undertaken by Konvoi from Düsseldorf.

Discover. Connect. Fulfill. is available at

About Scout24

Our leading digital marketplaces ImmobilienScout24 and AutoScout24 in Germany and Europe let us inspire people to make their best decisions when it comes to finding a home or a car. More than 1,000 employees work on the success of our products and services. We put the focus on our users and create a networked offer for housing and mobility. Scout24 AG is a publicly listed stock corporation and is traded on the Frankfurt Stock Exchange (ISIN: DE000A12DM80, Ticker: G24). You will find more information at, at our corporate blog and tech blog or at Twitter and LinkedIn.

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