YOU IS NOW: two new start-ups kick off in Munich

YOU IS NOW, the start-up incubator of the Scout24 portals, has adopted two new start-ups in the form of myCleaner and myfitnessclub, thereby expanding its focus. Whilst YOU IS NOW in Berlin focuses on real estate, Munich is dedicated to start-ups and company founders in the fields of automobiles, dating, finance and other fast-growing online topics.

  • myCleaner: Online portal for a mobile and environmentally friendly vehicle cleaning service at any location
  • myfitnessclub: Platform and app for fast and flexible searches for the latest gym and training offers
  • YOU IS NOW in Munich focuses on start-ups in the fields of automobiles, dating, finance and other fast-growing online topics

The incubator of the Scout24 portals, YOU IS NOW in Munich, where AutoScout24, FriendScout24, Scout24 Services and Scout24 Holding are also based, has added the first start-ups that do not have a direct focus on real estate to its portfolio.

"We will be able to support myCleaner and myfitnessclub, the two new start-ups we have taken on board, with the resources of the Scout24 Group and help them grow faster. Whilst myCleaner as a vehicle cleaning service will benefit from the broad reach of Autoscout24, we will offer myfitnessclub as a new segment functional and lean support to help them test and market their prototype", says Stefan Lemper, manager of the YOU IS NOW Incubator at Scout24 Group in Munich.

Alongside generating dealflow with the now broadened focus and the support for these two projects, the focus of the YOU IS NOW involvement in Munich was to date on networking the local start-up and company founder scene. In addition to proprietary events such as the Usability Fix or monthly Start-up Breakfasts, YOU IS NOW is also host and promoter of events such as the Venture Conference, the Munich Health Hackathon or the monthly Lean Start-up Meetings.


myCleaner offers environmentally friendly and waterless vehicle cleaning on site. Customers can arrange a visit from cleaner via the online platform in just a few minutes. The cleaner comes to the customer and cleans their car inside and out at any location, namely wherever the car is at the time. In addition to cleaning the car the cleaner also carries out a couple of important check-ups, occasionally topping up windscreen washer water where necessary. The method saves the customer a great deal of time and is also very ecological. Instead of the 600 or so liters of water that a car wash uses, the cleaning method applied by the start-up uses a mere 0.25 liter of the water-based and 100% biodegradable cleaning product per vehicle. The innovative cleaning agents not only clean the car but also polish and seal it at the same time. The service will be integrated in the AutoScout24 platforms within the scope of the support provided and will benefit from their reach and know-how.


The platform connects studio and gym offers with people who are looking for a spontaneous opportunity to engage in exercise without being bound by expensive and inflexible memberships.  Trainers and gyms can make use of a new marketing approach and extend their offering without any additional costs. Gyms also have the option to use a variable capacity control function. The heavily segmented Outdoor Fitness growth market is marketed under the brand. To start with, fitness fans in Munich can choose between training at the gym and group training in the English Garden park. 


YOU IS NOW is the incubator of the Scout24 portals and has sites in Munich and Berlin. Scout 24 group supports start-ups and company founders within the scope of YOU IS NOW with financing of up to EUR 500,000 as well as with the know-how, resources and reach of one of Europe's leading group of companies for online market places. Participants are granted access to the entire Scout24 network and benefit from clearly defined packages containing the expertise of Scout24 in the fields of marketing and scaling as well as in development, HR and other corporate functions. Further information is available under

About Scout24:

Scout24 is one of Europe's leading groups of companies for online market places. The six marketplaces of the Scout24 Group - ImmobilienScout24, AutoScout24, FriendScout24, FinanceScout24, JobScout24 and TravelScout24 - are present in 22 countries As a strong partner, Scout24 supports its customers in important decisions, in particular in the fields of housing, mobility, partnership and finance. Every month, around 13 million Internet users place their confidence in the services provided by the Scout24 Group, which is a part of the Deutsche Telekom Group. Further information is available under

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Bettina Miserre
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Dingolfinger Str. 1-15
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